content consulting

I've cut my chops by managing digital content at Changing Media, editing Impact Design Hub, and creating content for big name brands like Under Armour to small boutique branding agencies. Thanks to my journalism experience and academic background in design thinking and human-centered design, I'm uniquely positioned to offer expert digital consulting services to businesses, organizations, initiatives, and entrepreneurs who are looking to reach a socially-minded audience.

basic: discovery

The basic package sets you up with everything you need to uncover or re-evaluate what your content needs are. This package includes:

  • An analysis of your existing content and suggestions for improving your existing content
  • The development of content goals
  • The development of target audience personas
  • One original content post including relevant keywords

The basic package is best for those who are just beginning their content journey.

standard: discovery + strategy

In addition to content discovery, this package takes it one step further and lays out a repeatable plan for launching your shiny new content. In addition to everything offered in the basic package, you'll also receive:

  • A replicable one-month content calendar
  • A list of three verticals to be covered based on target keywords, search terms, and personas
  • Two additional original content posts under separate verticals
  • A 60-minute content training for team members of your choosing

The standard package is best for those who want a digital content expert to create a content strategy, but have the in-house resources to execute on the strategy after training.

deluxe: discovery + strategy + execution

In addition to content discovery and strategy, the deluxe package puts everything into action. In addition to everything offered in the previous two packages, you'll receive one of two ongoing execution services based on your monthly needs:

  1. Creation: the continuous maintenance of a content calendar and content creation by yours truly.
  2. Management: the continuous maintenance of a content calendar and the hiring and management of a team of qualified freelancers to create content.

The deluxe package is best for those who want to set it and forget it. You'll not only get an expertly crafted strategy, but someone else to run the whole shebang for you.

If you're ready to take your content to the next level or want to chat about customizing a package to meet your specific needs, get in touch by clicking on the mail icon below to reach me at cinnamon.l.janzer@gmail.com.