marcoms
marcoms
I have been helping clients identify, develop and disseminate their best storytelling for well over a decade.
I have a knack for narrative, nuance and context. By combining journalistic research and interview skills with experience writing for a variety of audiences, I transform briefs (even complex ones!) and projects (even ambiguous ones!) into clear, engaging and tailored content. I’m a generalist who writes broadly for many clients while specializing in award-winning public health campaigns and storytelling for philanthropic foundations.
Built on an academic background in systems-level social change and several years working as a strategist and senior copywriter with a very lovely, client-facing, end-to-end creative team at McCann Global Health, I take a big-picture approach to marketing and communications writing.
Clients Include:
Universities, Institutes & Partnerships, etc.
Butler University, Temple University, Yale Institute for Global Health, Measles & Rubella Initiative, GroundBreak Collective, AIA Minnesota, UNICEF
Commercial Brands
Beyond Yoga, Dyson, Mattress Firm, Marmot, Nike, Under Armour, REI
Tourism Agencies
Explore Minnesota, Travel South Dakota, Visit Southwest Virginia, Kentucky Tourism
Tech Companies
Meta, Airbnb, Zenefits (TriNet), Upserve, Lightspeed, Galileo Health
Creative Agencies
McCann Global Health, Epic Digital, McPherson Strategies, EWI Worldwide, Reboot.org, Bellweather Agency, Bond Studios
Digital Media & Brands
Matador Network, Tripadvisor, Realtor.com, Highrises.com, Sleep.com, Gizmodo, Skillshare, Brit + Co
Foundations & Nonprofits
Autodesk Foundation, AB InBev Foundation, Bush Foundation, Asian Development Bank, Evelyn Lilly Lutz Foundation, MacArthur Foundation, McKnight Foundation, Arthur M. Blank Family Foundation, Pollen Midwest, Arts Midwest, Public Good Projects
Select Work Samples
Style guide development and website copy for Bellweather Agency’s MetroPlusHealth rebrand
Feature story on Paul Hlina’s thru-hike of the Superior Hiking Trail for REI
Progress report to support news coverage of GroundBreak Coalition’s public fundraising debut
Sponsored content covering mental health and suicide prevention in Montana for The Arthur M. Blank Family Foundation and Next City
Sleep science stories for Mattress Firm’s Sleep.com
Health and wellness stories for Under Armour
Baja road trip itinerary and how-to guide and an only-in-winter guide to the Twin Cities for TripAdvisor
Beginner’s guide to the Boundary Waters, where to experience Minnesota’s immigrant cultures and an in-depth explainer on Minnesota’s healthcare system for Explore Minnesota
Abridged and full-length case studies on anti-corruption efforts in Nigeria for the MacArthur Foundation and Reboot.org
Feature article for the debut issue of AIA Minnesota’s ENTER magazine that covers the social impact of architecture
A suite of highly technical field aids for UNICEF and the Measles and Rubella Initiative
Bilingual training manual, pamphlet, and poster collateral for Afghanistan’s Ministry of Public Health
Website copy and brand voice of the AB InBev Foundation for McCann Global Health
Social and community impact communications toolkit for Nike
Continuing education presentation for physicians on teen vaping for the Evelyn Lilly Lutz Foundation
Case study on increasing confidence in childhood vaccines for UNICEF, Meta, the Yale Institute for Global Health and Public Good Projects
More than 300 articles on a range of HR topics for Zenefits (now TriNet) and several for SHRM, too
Press release for McPherson Strategies and the Southern California Reproductive Center
DEI thought leadership articles placed in Fast Company for Saterman Connect’s leadership team
Professional brand building for the executive director of the AB InBev Foundation
Travel and lifestyle SEO blogs for Homes & Land that yielded a +325% lift in SEO visitors YOY
Want to work together?
I’d love to! Email me at cinnamon.l.janzer@gmail.com