A versatile writer with more than a decade of experience, I help clients identify, develop and disseminate their best stories.

I have a knack for narrative, nuance and context. Combined with my journalistic research skills and SEO expertise, I transform even the most complex briefs and strategies into clear, engaging and tailored content. I’m a generalist who writes broadly for B2B, B2C and SaaS clients while specializing in award-winning public health and public good content.

Built on an academic background in systems design and several years working as a strategist and senior copywriter on a client-facing, end-to-end creative team at McCann Global Health, I take a big-picture, agency-esque approach to marcoms.

Clients Include:

Universities, Institutes, Initiatives & Associations
Butler University, Temple University, Yale Institute for Global Health, Measles & Rubella Initiative, SHRM

Commercial Brands
Beyond Yoga, Dyson, Marmot, Nike, Under Armour, REI

Tourism Agencies
Explore Minnesota, Travel South Dakota

Tech Companies
Meta, Zenefits (TriNet), Upserve (Lightspeed)

Creative Agencies
McCann Global Health, Epic Digital, McPherson Strategies, EWI Worldwide, Reboot.org, Bellweather Agency

Media Brands
Matador Network, TripAdvisor, Realtor.com, Highrises.com, Gizmodo

Foundations, Nonprofits & Associations
Autodesk Foundation, AB InBev Foundation, UNICEF, Asian Development Bank, Evelyn Lilly Lutz Foundation, MacArthur Foundation, McKnight Foundation, AIA Minnesota, Arthur M. Blank Family Foundation, Pollen Midwest, Public Good Projects, GroundBreak Collective

Select Work Samples

• Project profiles for the McKnight Foundation

• Progress report to support news coverage of GroundBreak Coalition’s public fundraising debut

• Sponsored content covering mental health and suicide prevention in Montana for The Arthur M. Blank Family Foundation and Next City

• Baja road trip itinerary and how-to guide for TripAdvisor and a beginner’s guide to the Boundary Waters for Explore Minnesota

• Abridged and full-length case studies on anti-corruption efforts in Nigeria for the MacArthur Foundation and Reboot.org

• Feature article for the debut issue of AIA Minnesota’s ENTER magazine that covers the social impact of architecture

• A suite of highly technical field aids for UNICEF and the Measles and Rubella Initiative

• Bilingual training manual, pamphlet, and poster collateral for Afghanistan’s Ministry of Public Health

• Website and brand voice of the AB InBev Foundation for McCann Global Health

• Social and community impact communications toolkit for Nike

• Continuing education presentation for physicians on teen vaping for the Evelyn Lilly Lutz Foundation

• Case study on increasing confidence in childhood vaccines for UNICEF, Meta, the Yale Institute for Global Health and Public Good Projects

• More than 300 articles on a range of HR topics for Zenefits (now TriNet) and several for SHRM, too

• Press release for McPherson Strategies and the Southern California Reproductive Center

• DEI thought leadership articles placed in Fast Company for Saterman Connect’s leadership team

• Professional brand building for the executive director of the AB InBev Foundation

• Travel and lifestyle SEO blogs for Homes & Land that yielded a +325% lift in SEO visitors YOY

Want to work together? I’d love to!

Email me at cinnamon.l.janzer@gmail.com

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CV and client referrals available upon request